![]() Producers are hoping to keep up the project’s momentum in spite of the industry halting strike by meeting with directors, sources say. Sources tell THR that the studio is out to directors for a movie based on the toy racing cars, despite the project not yet having a script. is still trying to move along with another Mattel project: Hot Wheels. The dual SAG and WGA strike make negotiations a non-starter for now, and when talks are able to resume prospective paydays will be buoyed by the film’s record-breaking box office. Skydance has a Matchbox cars project.Ī Barbie sequel is still a way off (if a possibility at all) with THR previously reporting that neither producer-star Margot Robbie, director Greta Gerwig, nor co-star Ryan Gosling signed contracts with sequel options. Over at Universal, there is a Rock Em Sock Em Robots movie with Fast franchise star Vin Diesel. At MGM there is the Polly Pocket movie with Lena Dunham writing and directing and Lily Collins set to star, and a potential Wishbone movie. Under Robbie Brenner, Mattel Films has been busy during the past couple of years seeding various toy properties across Hollywood. Abrams, who is attached to produce Hot Wheels via his Bad Robot banner, is said to have described it as “emotional and grounded and gritty.”) “What is the edge to Hot Wheels? What is the juice?,” questions a producer. Barbie - a toy that has multi-generational attachments and is inextricably linked to larger cultural conversations like those of femineity and feminism - is not the same as Uno or View Master, both of which have been in development. Multiple insiders note that not all toys are created equal. ![]() “But if anyone is watching Barbie and saying, ‘You know why this movie worked? It’s because of a toy’ you are taking away the wrong lesson.” “Maybe Hollywood is smart enough, which is the funniest start to a sentence, ever,” says one producer with experience in the toy-to-screen pipeline. Like its predecessor, La Boum 2 was a financial success, earning 4,071,600 admissions in France, and 651,235 admissions in West Germany.Away from Wall Street, execs and reps are parsing out lessons learned from Barbie, tempering some of the fervor by noting emulating its success (or even a fraction of its success) won’t be an easy task.
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